Leisure Society

Shane Baum has been in the eyewear business for 20 years. He is the president of Baum Vision, former designer for Louis Vuitton Eyewear and current designer of Paul Frank Eyewear, just to mention a few things. Needless to say he has exceptional taste in luxurios quality items. Mr. Baum’s new baby is Leisure Society.

Leisure Society is an high-end handmade luxury eyewear brand with both an optical and a sun collection.

The frames are tastefully detailed with etchings and they look rich, not in the bling way, rather in an “old money”-style. The sun collection holds exceptional quality where the lenses are 99.9% distortion-free and has a 12-layer anti-reflectiong coating. As an optometrist i think the lens quality is important but often times not thought of when buying expensive sunglasses. Of course the price is set even higher when the frames are wrapped in 12 k, 18 k and 24 k gold. Think of these frames as something that will last a lifetime, perhaps to be handed on to the next generations.

Sit back, relax and enjoy this beautiful video. Would you like to join their world too?

http://vimeo.com/16626472

Photo: Leisure Society

New MYKITA Sun SS11

We had the chance of looking at the newest of the newest MYKITA sun collection. Now we really can’t wait for the sun to come back!

MYKITA is an übercool Berlin based eyewear brand making really comfortable sunglasses with excellent quality and durability. The metal frames are really light as they’re cut out out of a  superthin sheat of steel and then milled into the right shape – this in combination of the screwless contruction (screws usually unscrew themselves) gives the MYKITA  frames a very unique look and feel.

Lately we’ve seen lots of round retro-style shapes and colorful sunglasses in general from all eyewear brands! MYKITA interprets this in a very modern and sleek way:


For all of you who love colorful sunglasses!



This feminine shape is lovely.


Transparent acetate shifts in color in the sunshine. COOL!


Very tasteful glasses for the gentlemen. Notice the superthin gold bottom rim.


OH! The shape, colors and matte texture! These are really fun!


The shading of this lens is exquisite. Notice the hinges on this acetate frame.


This oversized cat eye shape’s color reminds me of lolly pops


MYKITA has a collaboration with Uslu Airlines, offering three different colors for you to match your aviators with your nail polish! We like!

Matte VS Polished

Lately we’ve seen lots of matte acetate frames. This frosty texture adds an extra dimension to the frame and gives it a complete new look. It softens the dark colors and feels very comfortable against the skin. Take a look!


Oliver Peoples Wacks in Matte Red Havanna


Oliver Peoples Wacks in Sandalwood – you can clearly see the difference, right?


A few matte frames. Front to back: Theo Bonne in Matte Black, Oliver Peoples Wacks in Matte Red Havanna, Oliver Peoples Albert J in Matte Black and Cutler & Gross 1012 in Matt Dark Turtle.

Tortoise Variations

Today these lovely Oliver Peoples Riley in Dark Mahogony arrived! They all have the same color code “DM” but you can clearly see how much they vary in color.  The frames are made of an acetate sheat which the front shape is cut out from. Depending on the nuances and the shadings of the acetate sheat the frames can vary a lot. This is one of the important reasons to try your frame before buying it! You never know how the color will look of a photo only.

This makes each frame unique!