Tag: acetate

Vasuma Inc.

Earlier this week we stopped by Vasuma‘s awesome head office and showroom in Old Town, Stockholm.


Cute Boy Band Photo: Vasuma Inc.

Vasuma Inc. is a Stockholm based brand founded by the cool guys Jan Vana, Steffen Sundström and Lars Malmsten. In 2007 they had their first eyewear line. Their eyewear collection, which has both optical and sun frames, is unisex, young, large and cool.

Fun fact: The English bullies’ favorite phrase “Four eyes” is “Eyewear snake” (Glasögonorm) to the Swedish bullies’. Therefore all of Vasuma’s frames are named after snakes. This is the eyewear snakes getting their revenge!

At Vasuma’s office we talked about the process of making a frame. There are many steps to reach the final product. As for any product to hold great quality, fit, style all of the steps have to work smothly. Some of our favorite Vasuma frames.

Vasuma is pretty new in eyewear but has already managed to establish their style and quality. This spring they’ll be at Mido for their first time and Bonocle wishes Vasuma all the best!

Barba Amarilla

As you might know by now, we have been visiting Vasuma to look at their latest news. Here is one of their coolest sunglasses, in a very special color: plum.


Barba Amarilla, Vasuma

First of all, isn’t it a great name? Almost Barbara ;). Second, it’s perfectly circular and has a soft purple nuance.  Me like!

Vasuma’s Lora

Yesterday Jasmin and I went to visit the Vasuma guys in Old Town, Stockholm. They showed us their latest collection and told us a lot about their brand values, which we’ll tell you more about later. Now, I’ll show you one of my favorite sunglasses from the new collection:



Lora, Vasuma.

I’m specifically fond of the green-tortoise one, it reminds me about the army look that we have shown for you before (HERE).

More to come!

Vintage Alberto Puccini

We had a wig party Saturday and I just had to wear my Vintage Alberto Puccini with my blonde wig. Great night out with the girls!

The quality of vintage frames is usually excellent. I wish glasses still had that great quality.

I think some eyewear brands such as Dita and Barton Perreira have that same texture and perfect finish as the vintage ones, but it’s rare. Unfortunately clothing brands rarely make high quality frames.

Leisure Society

Shane Baum has been in the eyewear business for 20 years. He is the president of Baum Vision, former designer for Louis Vuitton Eyewear and current designer of Paul Frank Eyewear, just to mention a few things. Needless to say he has exceptional taste in luxurios quality items. Mr. Baum’s new baby is Leisure Society.

Leisure Society is an high-end handmade luxury eyewear brand with both an optical and a sun collection.

The frames are tastefully detailed with etchings and they look rich, not in the bling way, rather in an “old money”-style. The sun collection holds exceptional quality where the lenses are 99.9% distortion-free and has a 12-layer anti-reflectiong coating. As an optometrist i think the lens quality is important but often times not thought of when buying expensive sunglasses. Of course the price is set even higher when the frames are wrapped in 12 k, 18 k and 24 k gold. Think of these frames as something that will last a lifetime, perhaps to be handed on to the next generations.

Sit back, relax and enjoy this beautiful video. Would you like to join their world too?

http://vimeo.com/16626472

Photo: Leisure Society

Matte VS Polished

Lately we’ve seen lots of matte acetate frames. This frosty texture adds an extra dimension to the frame and gives it a complete new look. It softens the dark colors and feels very comfortable against the skin. Take a look!


Oliver Peoples Wacks in Matte Red Havanna


Oliver Peoples Wacks in Sandalwood – you can clearly see the difference, right?


A few matte frames. Front to back: Theo Bonne in Matte Black, Oliver Peoples Wacks in Matte Red Havanna, Oliver Peoples Albert J in Matte Black and Cutler & Gross 1012 in Matt Dark Turtle.