Vasuma Inc.

Earlier this week we stopped by Vasuma‘s awesome head office and showroom in Old Town, Stockholm.


Cute Boy Band Photo: Vasuma Inc.

Vasuma Inc. is a Stockholm based brand founded by the cool guys Jan Vana, Steffen Sundström and Lars Malmsten. In 2007 they had their first eyewear line. Their eyewear collection, which has both optical and sun frames, is unisex, young, large and cool.

Fun fact: The English bullies’ favorite phrase “Four eyes” is “Eyewear snake” (Glasögonorm) to the Swedish bullies’. Therefore all of Vasuma’s frames are named after snakes. This is the eyewear snakes getting their revenge!

At Vasuma’s office we talked about the process of making a frame. There are many steps to reach the final product. As for any product to hold great quality, fit, style all of the steps have to work smothly. Some of our favorite Vasuma frames.

Vasuma is pretty new in eyewear but has already managed to establish their style and quality. This spring they’ll be at Mido for their first time and Bonocle wishes Vasuma all the best!

Vasuma’s Lora

Yesterday Jasmin and I went to visit the Vasuma guys in Old Town, Stockholm. They showed us their latest collection and told us a lot about their brand values, which we’ll tell you more about later. Now, I’ll show you one of my favorite sunglasses from the new collection:



Lora, Vasuma.

I’m specifically fond of the green-tortoise one, it reminds me about the army look that we have shown for you before (HERE).

More to come!

Vintage Alberto Puccini

We had a wig party Saturday and I just had to wear my Vintage Alberto Puccini with my blonde wig. Great night out with the girls!

The quality of vintage frames is usually excellent. I wish glasses still had that great quality.

I think some eyewear brands such as Dita and Barton Perreira have that same texture and perfect finish as the vintage ones, but it’s rare. Unfortunately clothing brands rarely make high quality frames.

Framework Posters

Framework has made these awesome limited posters.

I think everyone can recognize a few iconic frames that really are attatched to that evry person’s image and character such as Woody Allan’s, Kanye West‘s or Buddy Holly’s glasses. You can buy them here. I wish the DMC’s were made into one big poster or even a T-shirt.

They are all male actors, artists, musicians or politicians. Where are all the ladies?

Here is a collection of 28 iconic glasses.

01. Woody Allen 02. Kanye West 03. Buddy Holly 04. Michael Caine
05. Kurt Cobain 06. John Lennon 07. Geordi LaForge 08. Malcolm X
09. Johnny Depp 10. Dame Edna 11.Stephen Colbert
12. The Blues Brothers 13. Austin Powers 14. Yves Saint Laurent
15. Elton John 16. George Costanza 17. Bootsy Collins
18. Elvis Costello 19. Terry Richardson 20. David Hockney
21. DMC of Run DMC 22. Andy Warhol 23. Mohandas Ghandi
24. Steve Urkel 25. Napoleon Dynamite 26. Clark Kent
27. Shock G of Digital Underground 28. Truman Capote

We’ve already written about Johnny Depp’s Moscot here.

Leisure Society

Shane Baum has been in the eyewear business for 20 years. He is the president of Baum Vision, former designer for Louis Vuitton Eyewear and current designer of Paul Frank Eyewear, just to mention a few things. Needless to say he has exceptional taste in luxurios quality items. Mr. Baum’s new baby is Leisure Society.

Leisure Society is an high-end handmade luxury eyewear brand with both an optical and a sun collection.

The frames are tastefully detailed with etchings and they look rich, not in the bling way, rather in an “old money”-style. The sun collection holds exceptional quality where the lenses are 99.9% distortion-free and has a 12-layer anti-reflectiong coating. As an optometrist i think the lens quality is important but often times not thought of when buying expensive sunglasses. Of course the price is set even higher when the frames are wrapped in 12 k, 18 k and 24 k gold. Think of these frames as something that will last a lifetime, perhaps to be handed on to the next generations.

Sit back, relax and enjoy this beautiful video. Would you like to join their world too?

http://vimeo.com/16626472

Photo: Leisure Society