Classic Persol

Persol is a very classic Italian eyewear brand founded in 1917 and several of their glasses feature the characteristic metal arrow hinges. The name is derived from “per il sole”, Italian for “for the sun”. If you find a pair of vintage Persol it says “Ratti” inside the temple and the quality is wonderful. In 1995 Luxottica took over the production of Persol.

One of Persol’s most important figures is definitely  Steve McQueen, who wore Persol 714 with blue lenses in the “Thomas Crown Affair” in 1968 (See picture below). Additional fun fact: the custom pair Steve McQueen wore in the movie was auctioned for $60.000! Steve McQueen also wore another very similar Persol frame called 649 in his every day life.

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Steve McQueen wearing the Persol 714 with blue lenses in “The Thomas Crown Affair”. Photo from here.


Steve McQueen in Persol. Photo from here.


Marcello Mastroianni in “Divorce Italian Style” wearing the Persol 649. Photo from here.

Persol’s 649 (see picture below) looks exactly like 714 but is not foldable. The 649 was made in 1957 for tram drivers in Turin who needed large glasses to protect their eyes from dust and air. It was made famous in 1961 by Marcello Mastroianni who wore a black pair in “Divorce Italian Style” (See picture above). We really like the 649 in tortoise and green-gray lenses also known as G-15 lenses. Very classic frames, you can rarely go wrong when buying this one.

Persol sunglasses were James Bond’s only choice a few times, both Daniel Craig and Pirece Brosnan wore them as Bond. We could keep namedropping celebrities who’ve worn Persol but we think this is enough for now.

Isson

I just discovered a fun hand made eyewear brand! Just take a look at these awesome and crazy sunglasses! They really make a statement and I love the thick acetate.

Isson is an Australian brand designed by Catherine Federici. She’s really playful with the shapes and colors!
Betsy in Pearl


Edyth in Crystal Red.


Bonnie in Pearl


Eugene in Crystal Matte

WeSC X Super

Swedish WeSC teamed up with Italian Super for their handmade sunglasses. The style Moose comes in black, clear and tortoise.

I really like the details such as the angular lenses, the inside print of the temples and I especially like the texture of the matte tortoise frame. The gradient lenses are Zeiss wich is a wellknown lens manufacturer and leading in optics. I’m very nerdy about these details but these things really makes a big difference. This is great quality all through. Great job WeCS and Super!


Limited.

Vasuma Inc.

Earlier this week we stopped by Vasuma‘s awesome head office and showroom in Old Town, Stockholm.


Cute Boy Band Photo: Vasuma Inc.

Vasuma Inc. is a Stockholm based brand founded by the cool guys Jan Vana, Steffen Sundström and Lars Malmsten. In 2007 they had their first eyewear line. Their eyewear collection, which has both optical and sun frames, is unisex, young, large and cool.

Fun fact: The English bullies’ favorite phrase “Four eyes” is “Eyewear snake” (Glasögonorm) to the Swedish bullies’. Therefore all of Vasuma’s frames are named after snakes. This is the eyewear snakes getting their revenge!

At Vasuma’s office we talked about the process of making a frame. There are many steps to reach the final product. As for any product to hold great quality, fit, style all of the steps have to work smothly. Some of our favorite Vasuma frames.

Vasuma is pretty new in eyewear but has already managed to establish their style and quality. This spring they’ll be at Mido for their first time and Bonocle wishes Vasuma all the best!