Very beautiful booth by Leisure Society‘s at the MIDO fair this year!
MYKITA has always been a great brand with high-quality products. Now, they’ve gone a step further and launches their latest collection “MYKITA LUXE”.
MYKITA LUXE is – as MYKITA themselves called it – “the connoiseur’s glasses of choice”.
The collection contains six retro shapes, re-editions of popular classics dating back to the first half of the 20th century, and completed by two contemporary shapes.
They’re all made of high-quality stainless steel, which is coated in “White Gold or Platinum. The materials has been carefully selected, whereof the natural horn of the temple and nose pads is supplied by Germany’s most reputable manufacturer of horn products. The horn has positive properties that have traditionally made it an excellent choice for spectacle frames, as it is extremely skin-friendly and has a warm, individual and natural look.
Shane Baum has been in the eyewear business for 20 years. He is the president of Baum Vision, former designer for Louis Vuitton Eyewear and current designer of Paul Frank Eyewear, just to mention a few things. Needless to say he has exceptional taste in luxurios quality items. Mr. Baum’s new baby is Leisure Society.
Leisure Society is an high-end handmade luxury eyewear brand with both an optical and a sun collection.
The frames are tastefully detailed with etchings and they look rich, not in the bling way, rather in an “old money”-style. The sun collection holds exceptional quality where the lenses are 99.9% distortion-free and has a 12-layer anti-reflectiong coating. As an optometrist i think the lens quality is important but often times not thought of when buying expensive sunglasses. Of course the price is set even higher when the frames are wrapped in 12 k, 18 k and 24 k gold. Think of these frames as something that will last a lifetime, perhaps to be handed on to the next generations.
Sit back, relax and enjoy this beautiful video. Would you like to join their world too?
Photo: Leisure Society