
Cool photo shoot by Damernas Värld, featuring Oscar Magnuson sunglasses (actually the same model I have myself, called “Coco“) and a lovely dress from Hermès.

Cool photo shoot by Damernas Värld, featuring Oscar Magnuson sunglasses (actually the same model I have myself, called “Coco“) and a lovely dress from Hermès.
Here are some quick snapshots taken with our phones during the press days here in Stockholm.






Jimmy Guo in Oscar Magnuson “Robert”, Black with Silver mirror lens.
Rodrigo Mallea in aviator from Oscar Magnuson.
More deep going posts will come up!
My friend and former co-worker Lisa from MYKITA looking great in the Oscar Magnuson SS13 sunnies 8921.
They’re inspired by Iris Apfel – maybe you recognize the shape? It’s the same shape that came as an optical frame for AW12, which Jasmin wrote about (here).
Oscar Magnuson “Strinning” in a transparent violett nuance.
Oscar Magnuson “Roisin” in a transparent dark purple.
Two nice frames suitable for cool ladies. I actually ordered “Strinning” for myself. Love that model! Retro/Classy meets colors.


Oscar Magnuson “Twiggy” at Swedish MAYLA SS13 Fashion Show. The sunglasses will be available for SS13 in blue, brown and white.


Vasuma collaborated with Swedish label Lagom Sthlm for a limited edition sunglasses. They will be available in cream and black for SS13.

Beautiful Rebecca Ploj at Nytorget in her round sunnies “Herta” from Oscar Magnuson.



My newest sunglasses are named “Coco” after Coco Chanel, from Swedish Oscar Magnuson.
Love the cream white nuance together with the faded brown sun lenses. I’m matching them perfectly well with my leather bag from Swedish Sanqvist.
The Swedish brand Oscar Magnusson launches a new collection, called 237. It’s a new concept, that offers interesting shapes in a thin acetate. I’m a big fan of thin frames with a nice shape, so I really like this concept. For once you can wear a big acetate frame without allowing the frame become too dominant.
…So why don’t go a little bit more crazy and add some color to the face?
For all the Oscar Magnuson fans…
The Swedish eyewear brand has launched a free iPhone app, where you can see the latest collection of spectacles and sunglasses but also follow all the news on their blog. The app is easy to handle and it has a clean and sharp look – just like the Oscar Magnuson design.
The Oscar Magnuson iPhone app is available to download (HERE).
Today we’re presenting round shades and as you might know by now Jasmin and I really love round glasses.
This year almost every brand has a round shade in their collection, which made it difficult for us to choose. But here is a sample of the coolest round shades!

Cutler & Gross 0736 C:WS

Ray-Ban 5154 2012

Oscar Magnuson 8910 9501

Moscot Miltzen Crystal

Oscar Magnuson 8912 9202

Epos Nyx TN

E&E Falsterbo Sköldpadd

Graz Joel 011-7