Persol is a very classic Italian eyewear brand founded in 1917 and several of their glasses feature the characteristic metal arrow hinges. The name is derived from “per il sole”, Italian for “for the sun”. If you find a pair of vintage Persol it says “Ratti” inside the temple and the quality is wonderful. In 1995 Luxottica took over the production of Persol.
One of Persol’s most important figures is definitely Steve McQueen, who wore Persol 714 with blue lenses in the “Thomas Crown Affair” in 1968 (See picture below). Additional fun fact: the custom pair Steve McQueen wore in the movie was auctioned for $60.000! Steve McQueen also wore another very similar Persol frame called 649 in his every day life.
Steve McQueen wearing the Persol 714 with blue lenses in “The Thomas Crown Affair”. Photo from here.
Steve McQueen in Persol. Photo from here.
Marcello Mastroianni in “Divorce Italian Style” wearing the Persol 649. Photo from here.
Persol’s 649 (see picture below) looks exactly like 714 but is not foldable. The 649 was made in 1957 for tram drivers in Turin who needed large glasses to protect their eyes from dust and air. It was made famous in 1961 by Marcello Mastroianni who wore a black pair in “Divorce Italian Style” (See picture above). We really like the 649 in tortoise and green-gray lenses also known as G-15 lenses. Very classic frames, you can rarely go wrong when buying this one.
Persol sunglasses were James Bond’s only choice a few times, both Daniel Craig and Pirece Brosnan wore them as Bond. We could keep namedropping celebrities who’ve worn Persol but we think this is enough for now.
Bonocle.com couldn’t go to the Mido fair in Milano this weekend, but we are so excited about the new stuff we were told was shown there! Of course we’ll share everything new and exciting with you as soon as it arrives.
Meanwhile take a look at one of the things we’re excited about: Oliver Peoples Vintage frames. Classics such as the O’Malley and OP-505 made in Japan.
Photos from Ralph Lauren
Ralph Lauren made these fun retro key hole sunglasses in zebra and houndstooth print. Getting the matching purse is over doing it tough!
Photo from here
I really love all of the nude frames we’ve seen lately. It works especially well with sunglasses. Chelsea is a 60’s style frames from Nicole Richie’s House of Harlow can be bought here.
Earlier this week we stopped by Vasuma‘s awesome head office and showroom in Old Town, Stockholm.
Cute Boy Band Photo: Vasuma Inc.
Vasuma Inc. is a Stockholm based brand founded by the cool guys Jan Vana, Steffen Sundström and Lars Malmsten. In 2007 they had their first eyewear line. Their eyewear collection, which has both optical and sun frames, is unisex, young, large and cool.
Fun fact: The English bullies’ favorite phrase “Four eyes” is “Eyewear snake” (Glasögonorm) to the Swedish bullies’. Therefore all of Vasuma’s frames are named after snakes. This is the eyewear snakes getting their revenge!
At Vasuma’s office we talked about the process of making a frame. There are many steps to reach the final product. As for any product to hold great quality, fit, style all of the steps have to work smothly. Some of our favorite Vasuma frames.
Vasuma is pretty new in eyewear but has already managed to establish their style and quality. This spring they’ll be at Mido for their first time and Bonocle wishes Vasuma all the best!
We had a wig party Saturday and I just had to wear my Vintage Alberto Puccini with my blonde wig. Great night out with the girls!
The quality of vintage frames is usually excellent. I wish glasses still had that great quality.
I think some eyewear brands such as Dita and Barton Perreira have that same texture and perfect finish as the vintage ones, but it’s rare. Unfortunately clothing brands rarely make high quality frames.
Old Town, Stockholm
Today we stopped by Vasuma‘s headquarters to look at their newest collection. Of course we’ll share the news with you. While you’re wating for the Vasuma pictures, take a look at my new glasses Joel from Graz. They are slightly over sized and circular. Very Harry-Potteresque!
Framework has made these awesome limited posters.
I think everyone can recognize a few iconic frames that really are attatched to that evry person’s image and character such as Woody Allan’s, Kanye West‘s or Buddy Holly’s glasses. You can buy them here. I wish the DMC’s were made into one big poster or even a T-shirt.
They are all male actors, artists, musicians or politicians. Where are all the ladies?
Here is a collection of 28 iconic glasses.
01. Woody Allen 02. Kanye West 03. Buddy Holly 04. Michael Caine
05. Kurt Cobain 06. John Lennon 07. Geordi LaForge 08. Malcolm X
09. Johnny Depp 10. Dame Edna 11.Stephen Colbert
12. The Blues Brothers 13. Austin Powers 14. Yves Saint Laurent
15. Elton John 16. George Costanza 17. Bootsy Collins
18. Elvis Costello 19. Terry Richardson 20. David Hockney
21. DMC of Run DMC 22. Andy Warhol 23. Mohandas Ghandi
24. Steve Urkel 25. Napoleon Dynamite 26. Clark Kent
27. Shock G of Digital Underground 28. Truman Capote
We’ve already written about Johnny Depp’s Moscot here.
Sometimes it’s fun to accessorize with glasses in other ways than actual glasses.
I bought this broche at the Brillenmuseum in Amsterdam, Netherlands last summer. they have an excellent collection of old glasses and anything historical concerning optometry. I will post photos from the museum in the future. If in amsterdam, you should definately pay them a visit! They also sell vintage frames such as Persol Ratti.
Johnny Depp is really good looking with his signature retro-style frames! He’s wearing Lemtosh Tortoise from MOSCOT Originals.
MOSCOT was established 1915 in America as a small optical shop for the neighborhood. Today, four generations later, MOSCOT is a worldwide lifestyle brand loved by people around the whole world!