Very beautiful booth by Leisure Society‘s at the MIDO fair this year!
Last week I had the chance of looking at a few new frames from Leisure Society. The Leisure Society frames are made of the finest materials such as titanium, japanese acetate, gold and now horn. You can read more about Leisure Society here and here.
Very exciting: We finally got to open the Leisure Society box! They are just lovely.
Leisure Society’s frames are certainly not like the average frame. This is something really special. The detailing is rich and super fine. Some frames are 24 K gold plated. The sunglass lenses (being scratch proof, anti glare, 12-layered anti reflective treated and 99.9% distortion free) are of the best quality you can find.
We recieved both opftalmic frames and sunglasses. We also love the careful thought put into the details of the etchings in the metal and the case, boxes for the case, cleaning cloth and the lovely booklet that each frame comes with and the lookbook and display material for the shop. Everything is made so carefully. These are truly high end frames.
All frames are handmade in Japan wich gives them the great quality and they were all designed by Shane Baum, the founder of Baum Vision. You can read more about Leisure Society and watch the lovely movie in a previous post we wrote.
Here’s a few of close ups. Enjoy!
Shane Baum has been in the eyewear business for 20 years. He is the president of Baum Vision, former designer for Louis Vuitton Eyewear and current designer of Paul Frank Eyewear, just to mention a few things. Needless to say he has exceptional taste in luxurios quality items. Mr. Baum’s new baby is Leisure Society.
Leisure Society is an high-end handmade luxury eyewear brand with both an optical and a sun collection.
The frames are tastefully detailed with etchings and they look rich, not in the bling way, rather in an “old money”-style. The sun collection holds exceptional quality where the lenses are 99.9% distortion-free and has a 12-layer anti-reflectiong coating. As an optometrist i think the lens quality is important but often times not thought of when buying expensive sunglasses. Of course the price is set even higher when the frames are wrapped in 12 k, 18 k and 24 k gold. Think of these frames as something that will last a lifetime, perhaps to be handed on to the next generations.
Sit back, relax and enjoy this beautiful video. Would you like to join their world too?
Photo: Leisure Society