Author: Barbara Canales

The Story of Linda Farrow – Now and Then

Yoko Ono with Linda Farrow sunnies together with John Lennon.

I love this picture, can’t get enough looking at it!

I’m so amazed about the story of Linda Farrow. With her roots as a clothing designer, she was the first person to put glasses into fashion and kind of the first woman to enter the very men manipulated optical business whatsoever. After designing glasses for the biggest fashion houses she established her own company 1970. She became very quick famous for her fashionable eyewear designs, worn by Yoko Ono among others.

A couple of years later she laid down the business to focus on her family instead. Now, decades later, the Linda Farrow business is active again. This time by her own son and his girlfriend, who came up with the idea after finding an old stock of vintage Linda Farrow eyewear. Today Linda Farrow is a worldwide brand again, still focused on eyewear as a fashion item. Besides the Linda Farrow vintage line, they also do collaborations with the fashion world and lately they’ve even created their very own line: Linda Farrow Lux. A prestigious high-end line, using the finest materials only.

Shopping Tips – Berlin pt1

Photos taken by: Merituuli Saario

SOTO Concept Store
Torstrasse 72
10119 Berlin-Mitte

This is one of the best concept stores in Berlin, focused on mens wear. You find very carefully selected items and brands from all over the world. As a complement they also have a selection of sunglasses, mostly from HAN Kjobenhavn, Illesteva and Super. If in Berlin, make sure to visit this store. If not in Berlin, visit their online store (HERE).

Photos taken by: Merituuli Saario

Specs Berlin Optical Store
Alte Schönhauser Strasse 39
10119 Berlin-Mitte

Love this optical store! They carry many of my favorite brands, such as Garrett Leight, Barton Perreira, DITA, MYKITA but also the very best of the bigger brands such as Tom Ford and Ray-Ban. Simply a perfect optical selection from the whole world! Also, you always get a very nice and personal treatment.

ALTEWAISAOME SS13


Catwalk pictures by RODEO.net

 

This time the ALTEWAISAOME SS13 collection includes a very important accessory: sunglasses! ALTEWAISAOME has designed a bold collection of sunglasses in collaboration with swedish eyewear company KunoQvist.

“ALTEWAISAOME’s sense for details and their high level of creativeness together with KunoQvist’s dare to be different philosophy leads to this cutting-edge 2013 Spring collection of sunglasses”
says Marcus Gårdö founder of KunoQvist.

Backstage pictures by RODEO.net

Founded in 2009, ALTEWAISAOME is a fashion brand that offers an eclectic mix of Scandinavian simplicity and international high fashion. The SS13 collection is inspired by geometry, and is based on the artwork of Raul Mazzoni and his paintings of geometric shapes:


Raul Mazzoni painting, picture from (HERE).

SPECTACLE WEARER OF THE YEAR 2012, SWEDEN

Each year Specsavers arranges a worldwide competition where all eyewear people can participate and compete for the title “Spectacle Wearer Of the Year”. Last week was the Swedish finale and Bonocle was there to see who will represent Sweden in the international finale. Beautiful Karin won, CONGRATULATIONS!

The winner Karin with the Jury: Petra, Fashion Editor at Metro and Pelle, Editor at King Magazine.

The winner Karin. We actually voted for her to win as well, she looks amazing in her oversize frames!

While there, we also took the chance to speak to Petra and Pelle from the jury. “I really liked that the glasses allowed her [Karin’s] personality shine through.”

“I’ve been interested in glasses for a long time, my first glasses were a pair of Giorgio Armani, inspired by a Persian Doctor who wore them and I wanted the exact same as him.”