Swedish Vasuma introduces kick-ass clip ons for some of their best selling models: Egg Eater, Congo and Snook. Big up! Available in brown, grey and classic greenish “G15”. I’m amazed about how cool they look on the glasses, they really transform your glasses into sunnies in two sec. Good call to go for the metal frame around the sun lens!
CONGO & SNOOK:
I think I might need to get me a pair of these frames just for the sake of the clip ons, I’m in love. Visit their online store here.
Here in Stockholm winter has definitely arrived, it’s super cold, but it will get even colder. This means fogged up glasses. So when I styled the photo shoot for the latest issue of the Optik Magazine I thought it would be fun to style the model with fogged glasses! The frames are from Swedish Vasuma and called Congo.
My tip on how to stay away from fogged glasses is to choose lenses with the best surface treatments, always carry a cleaning cloth with you and stay away from the cold 😉
Model: Dominique Hernandez
Eyewear can be against hate on the internet, according to Vasuma.
Together with the awarded product and interior designer and Beckmans College of Design Graduate Daniel Svahn they created three unique table lamps that will be auctioned off to benefit Diskrimineringsbyrån’s project Närvaro, an organisation that works against discrimination. The hope is to be able to bring the organisation about €3000.
Over the years Vasuma has saved a lot of their samples, spare parts and lenses. Instead of throwing it away they’ve put it into good use.
Participate in the Auction!
The table lamps are auctioned on eBay until October 7th. Participate in the auction by visiting their site here. The table lamps Båge (Frame), Lins (Lens) and Skalm (Temple) will appear.
Watch the movie!
Swedish eyewear brand Vasuma made alien glasses for Berättarministeriet’s Alien Supermarket. Berättarministeriet (“Ministry of Storytelling”) is a nonprofit organization dedicated to inspire children, aged 8-18, from areas of high unemployment to conquer the written word. Their work is based on the understanding that strong writing skills are fundamental for participation in a democratic and pluralistic society. Their work is inspired by 826 National.
“Children can play with and try out glasses that are supposed to excite the imagination and provide unprecedented writing powers!” says Vasumas Steffen Sundelius.
“The creativity in the shop will activate the imagination and encourage children to write before they go through the secret door of the writing workshop.” says the author Dilsa Demirbag-Sten who is in charge of Berättarministeriet.
The alien glasses look crazy and cool, like a tiara but on your nose. It wouldn’t surprise me if they one day can be found any regular shop!
Meet Emmy Moström
– a true Eyewear snake* in her frame Barba Amarilla from Vasuma.
Vintage meets punk. Love it!
*Eyewear snake: The overall theme for the Vasuma collection is that here in Sweden bullies make fun of others wearing glasses by calling them “Eyewear snake”. Vasuma Eyewear is all about the revenge of the bullied ones with glasses out there. Each style in the collection is therefore named after a snake. The revenge of the eyewear-snake is finally here.
Thanks for sharing your picture with us, Emmy!
Here are some quick snapshots taken with our phones during the press days here in Stockholm.
Ann-Sofie BACK for Hydes Specs
Oscar Magnuson Spectacles
People with glasses
Jimmy Guo in Oscar Magnuson “Robert”, Black with Silver mirror lens.
Rodrigo Mallea in aviator from Oscar Magnuson.
More deep going posts will come up!
Swedish Vasuma keeps presenting awesome new frames! I really like Vine, a thin college style frame and the soft colors. Great job guys!