VASUMA GOES SUNNY

Swedish Vasuma introduces kick-ass clip ons for some of their best selling models: Egg Eater, Congo and Snook. Big up! Available in brown, grey and classic greenish “G15”. I’m amazed about how cool they look on the glasses, they really transform your glasses into sunnies in two sec. Good call to go for the metal frame around the sun lens!

CONGO & SNOOK:

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EGG EATER:10003973_10152001279473877_1416000230_n 1924853_10152001279548877_1706895447_n

I think I might need to get me a pair of these frames just for the sake of the clip ons, I’m in love. Visit their online store here.

Fogged Glasses

winter is here fogged glasses

Here in Stockholm winter has definitely arrived, it’s super cold, but it will get even colder. This means¬†fogged up glasses. So when I styled the photo shoot for the latest issue of the Optik Magazine I thought it would be fun to style the model with fogged glasses! The frames are from Swedish Vasuma¬†and called Congo.

My tip on how to stay away from fogged glasses is to choose lenses with the best surface treatments, always carry a cleaning cloth with you and stay away from the cold ūüėČ

Model: Dominique Hernandez

Vasuma Frames + Lamps = No More Hate on the Internet

Vasuma Diskrimineringsrådet Lamp

Eyewear can be against hate on the internet, according to Vasuma.

Together with the awarded product and interior designer and Beckmans College of Design¬†Graduate¬†Daniel Svahn they created three unique table lamps that will be auctioned off to benefit Diskrimineringsbyr√•n’s project N√§rvaro, an organisation that works against discrimination. The hope is to be able to bring the organisation about ‚ā¨3000.

Over the years Vasuma has saved a lot of their samples, spare parts and lenses. Instead of throwing it away they’ve put it into good use.

Participate in the Auction!
The table lamps are auctioned on eBay until October 7th. Participate in the auction by visiting their site here. The table lamps Båge (Frame), Lins (Lens) and Skalm (Temple) will appear.

Vasuma Diskrimineringsrådet Lamp Skalm Vasuma Diskrimineringsrådet Lamp Lins Vasuma Diskrimineringsrådet Lamp Båge

Watch the movie!

 

Eyewear for Aliens to inspire children to write

berättarministeriet vasuma alien glasses

Swedish eyewear brand Vasuma made ‚Äč‚Äčalien glasses for Ber√§ttarministeriet’s Alien Supermarket.¬†Ber√§ttarministeriet (“Ministry of Storytelling”)¬†is a nonprofit organization dedicated to inspire children, aged 8-18, from areas of high unemployment to conquer the written word. Their work is based on the understanding that strong writing skills are fundamental for participation in a democratic and pluralistic society.¬†Their work is inspired by¬†826 National.

“Children can play with and try out glasses that are supposed to excite the imagination and provide unprecedented writing powers!” says Vasumas Steffen Sundelius.

berättarministeriet alien glasses

“The creativity in the shop will activate the imagination and encourage children to write before they go through the secret door of ¬†the writing workshop.” says the author Dilsa Demirbag-Sten who is in charge of Ber√§ttarministeriet.

The alien glasses look crazy and cool, like a tiara but on your nose. It wouldn’t surprise me if they one day can be found any regular shop!

When Vintage Meets Punk

Meet Emmy Moström
Рa true Eyewear snake* in her frame Barba Amarilla from Vasuma.

Vintage meets punk. Love it!

*Eyewear snake:¬†The overall theme for the Vasuma collection is that here in Sweden bullies make fun of others wearing glasses by calling them ‚ÄúEyewear snake‚ÄĚ. Vasuma Eyewear is all about the revenge of the bullied ones with glasses out there. Each style in the collection is therefore named after a snake. The revenge of the eyewear-snake is finally here.

Thanks for sharing your picture with us, Emmy!